Crisis Communications
Prepare your business before a crisis hits
It's something every senior executive dreads, that call - completely out of the blue - with a colleague asking "Have you seen the news?”. We understand that the function of your business/service is precious to you. We also know you wouldn't knowingly be under-prepared for a situation that could seriously undermine your organisation's reputation, not to mention its financial health.
However, when your organisation is the news...and it's bad news, you want to be in the position of knowing some key things:
You've carried out a risk assessment of all the likely scenarios that might lead to this situation
You have a comms team or appropriately qualified manager ready to go with a fully prepared plan
Your plan has an updated contact list of key personnel and stakeholders
You understand what's required of you to get your organisation through the crisis
You know what needs to happen once the crisis has passed.
If the answer to any of these is 'No', you might very quickly find yourself and your team completely overwhelmed, if and when the merde hits the ventilateur. We can help:
We can help you identify vulnerabilities and potential scenarios which might impact on your business reputation to help strengthen your crisis management plan
We’ll assist in developing a crisis management plan incorporating pre-conceived actions involving staff and appropriate stakeholders
We’ll outline the importance of social media monitoring to track online conversations and quickly identify potential crisis situations as well as real-time response strategies identified in our risk assessment to help you address any negative sentiment and protect your brand's reputation
And, if required, we’ll provide media training as outlined on our website to ensure staff are confident in facing a potentially hostile media environment.
Don’t wait for a crisis to strike
After free initial consultation, subsequent discussions would involve an assessment of the current comms plan followed by a briefing on risks and any recommendations. Fees will depend on size and type of organisation. Further consultation is optional including operational testing using media simulator, subject to negotiation. Don't wait for a crisis to strike before taking action. Ensure your business is prepared for the worst.